With greater than 2.5 million downloads to select from on Google Play, the official Android app retailer, it’s maybe unsurprising that builders are doing no matter it takes to remain forward of the competitors. However as anyone who browses the shop will know, the consequence isn’t a very nice expertise with all-caps, emoji and superlatives dotted in all places.
Plainly Google has lastly had sufficient, and is stepping in to make the Play Retailer a calmer place to browse. The corporate has printed new pointers on the Android Developers blog, with plans to implement the brand new coverage “later this yr.”
The weblog submit makes use of the instance of a fictional journey planning app known as Crane, and offers a number of examples of what’s and isn’t permissible going forwards. For reference, that is Google’s concept of what a transparent, clear and acceptable app itemizing ought to appear to be:
So what sort of issues are builders at present getting away with? One large no-no is apps which attempt to suggest reputation or an endorsement from Google inside the listings, both within the title, firm identify or app icon. One thing like this:
One other in style consideration grabbing stunt is for builders to attempt to embrace promotional data within the listings. Including pricing data, mentioning an absence of advertisements or highlighting a sale gained’t be allowed, as demonstrated by this faux itemizing which mysteriously manages to be each free and on sale on the similar time, however you get the thought.
Then there are apps that use the itemizing and icon to incentivize downloads or, worse, trick customers into considering they’re updating an app they already personal. That’s neatly demonstrated right here, the place Crane has each an “replace now” textual content, and a small notification icon.
Lastly, Google Play is banning using emoji, particular characters which might be “irrelevant to the app” and capitalized listings (with particular dispensation if the model identify is capitalized.) Meaning the top of listings like this:
On high of those guidelines, Google says app titles might be restricted to 30 characters, presumably to stop key phrase stuffing and to make listings typically extra readable.
Unbiased of this, the weblog submit additionally reveals that Google is updating its pointers regarding preview belongings. Graphics, movies and descriptions should “precisely characterize” apps and video games whereas offering sufficient data to customers, with out utilizing phrases like “free” or “finest.”
In contrast to the title and icon guidelines, Google doesn’t recommend apps that don’t adhere might be blocked from the shop, however does state that “belongings that don’t meet our pointers could also be ineligible for promotion and suggestions” which ought to be sufficient of a menace to make sure compliance from formidable builders. This transformation will come into impact within the second half of 2021.