Netflix is bringing audio-only mode to its Android app, giving customers a brand new solution to eat content material.
Have you ever ever needed to hearken to your favourite slapstick comedian’s particular on Netflix? How a couple of documentary you’ve meant to catch-up on whereas exercising? A brand new audio-only mode within the Netflix Android app permits customers to do exactly that.
Netflix has been giving its Android app a lot of love this 12 months. Earlier this 12 months, it obtained variable playback speeds and a display lock characteristic. That’s nice for these on a commute with restricted time and plenty of jostling – like on the subway. Now the Netflix Android app is getting an audio-only mode that stops video from streaming.
It helps customers save bandwidth prices whereas out and about. You may hearken to the most recent episode of Rhythm + Flow whereas strolling your canine, as an example. Turning video off leaves the person with a clean display with all playback controls. There’s additionally a brand new audio-only possibility within the settings. This feature seems to let customers select when the audio-only mode is activated. You may select at all times, by no means, or solely when headphones or exterior audio system are related.
Clearly, not every part on Netflix is tailor-made for this new audio-only mode. However some content material, like stand-up, speak exhibits, and selection exhibits are. Netflix might quickly lean into spoken phrase content material and securing podcast-like content material to compete with Spotify and Amazon.
Unique TV sequence are costly to make, whereas podcasts and documentaries are cheaper – comparatively talking. If Netflix can provide a wealth of content material meant for listeners in addition to viewers, it expands its catalog and potential worth to subscribers. Netflix fell wanting analyst estimates on its Q3 2020 earnings report, however exceeded expectations on income.
The corporate additionally added round 1.37 million fewer subscribers than anticipated. However Netflix isn’t too frightened about these grim numbers. “If the quarter was 48 hours longer, we’d have are available barely above our steering forecast,” Netflix VP of Investor Relations Spencer Wang informed traders.
Netflix was hit arduous earlier this 12 months with shutdowns throughout the world pandemic. But it surely nonetheless expects to launch a number of new Netflix originals subsequent 12 months, regardless of these delays. Manufacturing on its in style titles like Stranger Issues has restarted, too. Whereas Netflix hasn’t particularly talked about audio-only content material to its traders, it’s one thing to keep watch over.
The spoken phrase area particularly is rising crowded as Spotify, Audible, Amazon Music Limitless, and others compete to supply unique podcasts.