You’d be forgiven for being confused. I’ve been following this story and am at the moment writing it and I am nonetheless pretty confused. However Turntable (or tt.fm), to not be confused with Turntable.fm (the title of each the unique and not too long ago re-released social music app) at this time simply introduced that it has launched iOS, Android and desktop variations of its personal service.
By the use of temporary rationalization, the original Turntable.fm shut down in 2013 to concentrate on a stay music platform. It was a tragic day for these of us who wasted numerous workday hours on the location. However stuff occurs. Individuals change, corporations pivot.
After all, that nostalgia returned one thing fierce once we have been all caught inside for the previous yr, trying to find a social connection. These of us of a sure age who perhaps haven’t gone all in on Twitch began pining for the location. So founder Billy Chasen deliberate a return. In its present beta iteration, it’s a little bit of a time capsule, albeit with a number of key modifications like counting on YouTube streaming to bypass some royalty points. It really works nicely. I’ve been utilizing it. It’s enjoyable. Oh, and the corporate simply raised $7.5 million to deliver it into the brand new decade.
Seemingly across the identical time, an early Turntable.fm worker determined to launch one other tackle the service. Centered on cell utilization and choosing the crowdfunding route, TT.fm rode that wave of nostalgia to $500,000 in funding, introduced again in March.
At the moment that service is launching in beta. It’s within the Apple App Retailer and Google Play Retailer as we communicate. Or you possibly can go to it in a browser. Like Turntable.fm, tt.fm (as we’re going to seek advice from it for simplicity’s sake) depends on third-party music companies. At launch, music is pulled from a linked Spotify or Apple Music account, in addition to Soundcloud. YouTube performance is coming quickly.
As you possibly can see from the above shot, the providing is predicated on the identical format as Turntable.fm, with comparable however completely different graphics. DJs play songs on the stage and the viewers bops their heads in approval in the event that they prefer it. One of many methods the brand new providing is seeking to distinguish itself is thru hosted DJ units from artists.
“Unique Turntable followers are desperate to get again on the dancefloor and have been asking for a product that serves their wants,” Perla mentioned in a launch, “together with stay DJ units, social networking with music followers, music sharing and a web based music neighborhood.”
As a fan of Turntable.fm, instantly going from zero to 2 companies seems like a humiliation of riches. However the query stays whether or not it could transfer past a distinct segment and actually thrive within the crowded media surroundings of 2021. There’s most likely room for one Turntable.fm.
However two? This already unusual story is probably going solely getting stranger.