In accordance with knowledge revealed by the Google Play Retailer, Google’s Android TV appears to be like to be the fastest-growing linked TV platform accessible.
Play Retailer metrics point out that the YouTube App for Android TV has been downloaded over 100 million occasions, doubling the quantity that Google had reported in June of final 12 months and 20 million more than the company officially reported just last month.
Whereas YouTube downloads by way of the Google Play Retailer aren’t the gold commonplace relating to the correct measurement of an viewers, it does present sufficient perception to hypothesize that the Android TV platform is choosing up some main steam, and presumably leaving opponents Roku and Amazon Hearth TV within the mud.
It’s one other fascinating piece of the puzzle that can in the end decide what firm has dominance and subsequently management over the machine nook of the streaming universe.
It’s additionally absolutely yet one more strike in opposition to Google so far as Roku is anxious. The 2 corporations have been embroiled in a really bitter, very public battle wherein Roku CFO Steven Louden has accused Google of orchestrated efforts to strong-arm them into making their devices more expensive and subsequently much less aggressive when in comparison with Google’s personal merchandise.
Roku went so far as to call Google an “unchecked monopolist” in an official assertion pertaining to the dispute and Roku’s subsequent dropping of the YouTube TV app from its platform.
Whereas Roku’s inexpensive merchandise have been the corporate’s bread-and-butter, due to their units and Sensible TVs lining the cabinets of massive field shops, the longer term doesn’t look so rosy.
Walmart has officially entered the streaming device market with its personal line of Onn-branded, super-affordable streaming units, one in every of which offers entry to 4K content material at a really aggressive value level.
Each units are powered by the Android TV OS, and each are squarely geared toward taking a chunk out of Amazon and Roku’s backside strains on the very cabinets which have allowed the businesses to dominate the streaming machine market to date. Given Walmart’s great market affect and talent to undercut opponents proper the place it hurts, the significance of the retailer’s adoption of Android TV can’t be overstated.
One can solely assume that the highest brass at Roku usually are not happy at seeing what they’ve described as an “unchecked monopolist” get in good with the world’s largest retailer. Nonetheless, if Android TV’s development and Walmart’s Onn units spark a race to the underside in regard to costs, it might imply excellent news for future shoppers looking out for excellent offers on streaming units.