The brand new service, supported by German software program options supplier 3SS, replaces Proximus’ legacy TV providing primarily based on Android Open Supply Undertaking (AOSP), and is at present being made obtainable to all subscribers of the incumbent TV supply, comprising over 1.65 million legacy set-top packing containers.
Marking one of many largest Android TV Operator Tier deployments in Europe, constructed on Android P, Proximus Pickx is delivering a sophisticated, personalised buyer expertise primarily based to mixture of the 3Ready Android TV resolution from 3SS and Technicolor Linked Dwelling’s Sapphire set-top packing containers and middleware.
The answer additionally includes suggestion know-how from ThinkAnalytics, PRESTOplay participant SDK from CastLabs, Media Distillery’s EPG correction time, which ensures correct begin occasions for replay, in addition to the Technicolor platform and Omni Remotes custom-designed handheld controller.
Following a pilot launch section which started in October 2019, Proximus launched the service and started to make it broadly obtainable to subscribers in July 2020. Proximus Pickx gives a state-of-the-art consumer options, tied collectively in a personalized consumer expertise enabled by 3Ready.
The brand new service delivers IPTV and OTT viewing, with personalised search and suggestion, aiding clients in navigating and accessing the specified linear and non-linear content material.
“We found in our shopper survey final 12 months that multiple in three Belgians has hassle selecting a programme, and virtually one in two suppose they waste time searching for what to observe,” stated Jim Casteele, Chief Client Market Officer at Proximus.
“Furthermore, we realized that 70% of customers wish to have all their content material in a single place, so we knew Android TV was the reply. Now, thanks to shut collaboration with our key know-how companions, with their nice expertise, innovation and experience, with Proximus Pickx we’re delivering a complicated, viewer-centric leisure service,” Casteele added.
Netflix and Disney+ are each bundled and deeply built-in, and supported with single sign-on. Subscriptions will be managed instantly through the set-top field, and viewers can browse the content material library of a service earlier than shopping for.
One other new characteristic is ‘Broadcaster Corners’ enabled by 3Ready’s web page branding functionality. With this characteristic Proximus can choose and alter the colors, photos and themes of pages to create broadcaster-specific, branded micro-environments throughout the expertise.
Proximus Pickx might be amongst Europe’s first Android TV Operator Tier-based programs to characteristic addressable TV promoting when this functionality goes reside in 2021.