Google lastly put the hammer down on one of many worst types of ad-cash fashions on the entire of Android. The platform was plagued for years by pervasive, inexcusable ads showing on the lockscreen of a locked gadget. That’s no place for an advert – and on units and in apps that want to be Google Licensed, that’s a spot the place adverts will probably be not.
The brand new observe seems within the Google Play Developer Coverage Heart underneath Advertisements. As current as September of this yr, Google had no such coverage for Lockscreen Monetization in place. As of in the present day – and presumably for plenty of days or even weeks prior to now – Lockscreen Monetization is in opposition to Google’s phrases of service.
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Because the rule now reads, “Until the unique function of the app is that of a lockscreen, apps might not introduce adverts or options that monetize the locked show of a tool.” That kind of leaves a little bit of a loophole for these apps that recommend their major operate is that of a lockscreen advert supplier. However it’s not as if anybody would exit of their method to obtain such an app.
Additionally outlawed by Google are the next types of adverts – the lot of which have been in opposition to Googles TOS for some time:
• Advertisements that mimic an app’s UI
• Advertisements that mimic a system notification
• Advertisements that take up your entire display or intrude with regular use and don’t present a transparent means to dismiss the advert
• Advertisements that show outdoors of the app serving them
• Advertisements which are triggered by the house button or different options explicitly designed for exiting the app
The above outlawed types of adverts for Android apps are included underneath plenty of classes which aren’t restricted by the listing as we’ve listed it. One other outlawed set of adverts are what Google calls Inappropriate Advertisements. “The adverts proven inside your app should be acceptable for the supposed viewers of your app, even when the content material by itself is in any other case compliant with our insurance policies.”
To see the complete extent to which Google goes to make sure the most effective person expertise throughout the scope of promoting as such, head over to the Google Developer Policy Center. There ye shall discover all the principles – now and forevermore!